Ritz Interactive Now Offers Bill Me Later Payment Option;
Shoppers Using Bill Me Later Can Defer Payment Until April 2005
PR Newswire, Jan 4, 2005

TIMONIUM, Md., Jan. 4 /PRNewswire/ -- I4 Commerce, provider of alternative payment solutions for multi-channel retailers, today announced that Ritz Interactive has added Bill Me Later(R) as a new payment option for its customers. I4 Commerce's Bill Me Later payment solution enables multi-channel retailers to offer rapid point-of-sale credit to online customers who don't want to hassle with credit cards. Customers on RitzCamera.com, WolfCamera.com, BoatersWorld.com, or any of Ritz Interactive's popular online shopping sites, can use Bill Me Later and make no payments until April 2005 on purchases of $250 or more.

"We understand that payment plays an important and often times a critical role in determining a customer's buying experience," said Fred H. Lerner, president and CEO of Ritz Interactive. "Offering Bill Me Later provides our customers a really simple, secure and flexible alternative to pay for their purchases." Ritz Interactive is an e-commerce network of 20 interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers.

The Bill Me Later payment solution provides a convenient and secure method of paying for purchases online or via the telephone for those customers who prefer an alternative to credit cards. By only providing basic, top-of-mind information such as the birth date and the last four digits of the social security number, qualified customers gain online credit for their purchase instantaneously. Customers then receive a bill from Bill Me Later within 14 days, which they can pay in full or finance over time. Bill Me Later reduces transaction costs for merchants while dramatically improving the retailer's conversion rates, average order value (AOV) and customer satisfaction levels.

"Leaders in e-commerce like Ritz Interactive are recognizing the power of payment," said Gary Marino, CEO of I4 Commerce. "It has almost immediate impact on a retailer's bottom and top line because it enhances the customer's buying experience."

About Ritz Interactive, Inc.
Headquartered in Irvine, California, Ritz Interactive (http://www.ritzinteractive.com/) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations, RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com, OuterBanksOutfitters.com, eAngler.com and InsideSportfishing.com, Ritz Interactive owns and operates a number of content-oriented community portals, including Photography.com, FishingOnly.com and BoatingOnly.com. At Ritz Interactive's Big Print Gallery, users can upload their favorite digital images for online display, view images posted by other community members, and rate photos or post commentary -- all free of charge. The Ritz Interactive Web network also includes ShopAtShark.com -- the official online shopping site for golf legend Greg Norman's classic line of signature apparel and accessories. Ritz Interactive's e-commerce sites offer incredible selection, plus the added benefits of a "Low Prices Guarantee," and no sales tax. Shipping is also free (for qualifying orders over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com, OuterBanksOutfitters.com, eAngler.com and InsideSportfishing.com.

About Bill Me Later
Bill Me Later(R), developed by I4 Commerce, is a credit-based payment solution designed to meet the needs of today's multi-channel retailers. Bill Me Later's unique combination of convenience, security and flexibility at the point of sale improves the overall buying experience online and via the telephone. Retailers offering Bill Me Later experience higher sales, lower transaction costs and a streamlined integration.

I4 Commerce has strategic alliances for merchant distribution with the largest payment companies in the industry, including First Data Corporation and Paymentech. Through these alliances, Bill Me Later can be offered by over 70% of merchants leveraging the same scaled infrastructure that manages credit card transactions. For more information, visit http://www.i4commerce.com/.

CONTACT: Connie Lee, +1-212-994-7542, connie.lee@rfbinder.com

Web site:
http://www.ritzinteractive.com/
http://www.i4commerce.com/

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