RITZ INTERACTIVE NAMED FOURTH FASTEST
GROWING TECHNOLOGY COMPANY BY DELOITTE & TOUCHE

IRVINE, Calif., Oct. 12, 2004 – E-commerce network Ritz Interactive, Inc. has been named Orange County’s fourth fastest growing technology company in Deloitte’s Technology Fast 50 Program. The Technology Fast 50 rankings from Deloitte & Touche LLP, one of the nation’s leading professional services firms, are based on the percentage of growth in fiscal year revenues over five years, from 1999-2003.

Ritz Interactive President and CEO Fred H. Lerner credits this impressive revenue growth to his company’s ability to create and maintain a totally satisfying online shopping environment at each of its 23 sites. “We are able to consistently provide consumers with quality products, incredible selection, unparalleled convenience and the highest level of customer service,” said Lerner. “That’s why they keep coming back.”

“In an era where technology companies come and go, making the Deloitte Fast 50 is a testament to a company's vision that allows growth over five years,” said Mark Miskinis, partner in the Technology, Media & Telecommunications practice with Deloitte. “Ritz Interactive’s leadership has the right stuff for growth, and Deloitte salutes their accomplishments.”

To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in 1999 and $1,000,000 in 2003, must be public or private companies headquartered in North America, and be a “technology company” defined as owning proprietary technology that contributes to a significant portion of the company’s operating revenues (using other companies’ technology in a unique way does not qualify); and/or devoting a significant proportion of revenues to research and development of technology.

Winners of the 19 regional Technology Fast 50 programs in the United States and Canada are automatically entered in the Deloitte Technology Fast 500 program, which ranks North America’s top 500 fastest growing technology companies. For more information on the Fast 50 or Fast 500 programs, visit www.fast500.com.

About Ritz Interactive, Inc.
Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations, RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com and OuterBanksOutfitters.com, eAngler.com and InsideSportfishing.com, Ritz Interactive owns and operates a number of content-oriented community portals, including Photography.com, FishingOnly.com and BoatingOnly.com. At Ritz Interactive’s Big Print Gallery, users can upload their favorite digital images for online display, view images posted by other community members, and rate photos or post commentary – all free of charge. The Ritz Interactive Web network also includes ShopAtShark.com – the official online shopping site for golf legend Greg Norman’s classic line of signature apparel and accessories. Ritz Interactive’s e-commerce sites offer incredible selection, plus the added benefits of a “Low Prices Guarantee,” and no sales tax. Shipping is also free (for qualifying orders over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com, OuterBanksOutfitters.com, eAngler.com and InsideSportfishing.com.