RITZ INTERACTIVE TO OFFER GOOGLE CHECKOUT AT ITS
POPULAR ONLINE-SHOPPING SITES

IRVINE, Calif., June 29, 2006 – Leading e-commerce network Ritz Interactive announced it will offer Google’s new service, Google Checkout, at its popular online-shopping destinations, including RitzCamera.com, WolfCamera.com and BoatersWorld.com. Google Checkout, launched on June 29, 2006, promises to make Web shopping faster, safer and more convenient than ever before.

Google Checkout makes online shopping easy by providing a single log-in that allows consumers to buy across the Web, and by identifying fast, secure places to shop in search result ads. The Google Checkout “badge” will be clearly visible on the AdWords ads of www.RitzCamera.com, www.WolfCamera.com, www.BoatersWorld.com, www.CameraWorld.com, www.PhotoAlley.com, www.eAngler.com and www.OuterBanksOuffitters.com, identifying these Ritz interactive properties as official Google Checkout online-shopping sites.

“Since the launch of our first site in 1999, our company has prided itself on ensuring that each and every customer enjoys a ‘world-class’ online-shopping experience,” said Fred H. Lerner, president and CEO of Ritz Interactive. “The introduction of Google Checkout now raises the levels of shopping ease, convenience and security at our sites to an even higher pinnacle.”

Ritz Interactive puts an incredible selection of lifestyle products – ranging from the latest in digital cameras and consumer electronics, to boating and fishing equipment, to golf apparel – at the fingertips of “cyber-shoppers.” Additionally, customers at sites like RitzCamera.com, WolfCamera.com and BoatersWorld.com pay no sales tax, and shipping is free for qualifying orders over $100.

About Ritz Interactive, Inc.
Ritz Interactive is an award-winning, specialty online retailer and e-commerce service provider that operates a network of websites offering high quality, branded lifestyle products. Since its inception in Irvine, California in 1999, the company has become a leader in providing a full array of photographic and consumer electronics products as well as a wide range of marine, boating and fishing products, at competitive prices for online shoppers. Ritz Interactive’s leading photo-specialty e-commerce websites are RitzCamera.com and WolfCamera.com, while the company’s leading marine e-commerce website is BoatersWorld.com. Each of the individually branded and marketed websites offers a broad and deep selection of competitively priced products and brings an established brick-and-mortar reputation to the company’s e-commerce platform.

PR Contact:
Andre Brysha, Ritz Interactive, Inc.
Tel: 949-442-0205
Fax: 949-442-0210
E-mail: brysha@ritzinteractive.com