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RITZ INTERACTIVE REPORTS THIRD QUARTER REVENUE GROWTH OF 32 PERCENT

IRVINE, Calif., October 17, 2006, – Ritz Interactive, Inc., the e-commerce network that includes RitzCamera.com, WolfCamera.com, BoatersWorld.com and other leading online-shopping sites, reported a 32.2% increase in merchandise revenue for the third quarter of 2006 over the same period last year. Third quarter merchandise revenue grew to $19.9 million in 2006, compared to $15.1 million during the same three-month period of 2005. Ritz Interactive President & CEO Fred H. Lerner credits the sales increase primarily to strong consumer demand for new, state-of-the-art digital single lens reflex camera models from Nikon, Canon and others offered at the company’s photo-specialty websites.

“We attribute much of our recent growth to our loyal customers upgrading their entry-level digital cameras with the latest digital technologies,” noted Lerner. “Purchases of digital single lens reflex cameras with interchangeable lenses have far exceeded industry expectations,” Lerner said. “We pride ourselves in offering one of the largest selections of digital single lens reflex cameras online.”

Launched in April of 1999, Ritz Interactive has evolved into one of the Web’s most successful retailers, offering online shoppers an amazing array of products and accessories, plus the added benefits of no sales tax and free shipping on most photo items. In addition to its flagship Web properties RitzCamera.com (www.RitzCamera.com), WolfCamera.com (www.WolfCamera.com) and BoatersWorld.com (www.BoatersWorld.com), the Ritz Interactive network includes such popular sites as CameraWorld.com (www.CameraWorld.com), PhotoAlley.com (www.PhotoAlley.com), eAngler.com (www.eAngler.com), OuterBanksOutfitters.com (www.OuterBanksOutfitters.com), and ShopAtShark.com (www.ShopAtShark.com).

About Ritz Interactive, Inc.
Ritz Interactive is an award-winning, specialty online retailer and e-commerce service provider that operates a network of websites offering high quality, branded lifestyle products. Since its inception in Irvine, California in 1999, the company has become a leader in providing a full selection of photographic and consumer electronics products as well as a wide range of marine, boating and fishing products, at competitive prices for online shoppers. Ritz Interactive’s leading photo-specialty e-commerce websites are RitzCamera.com and WolfCamera.com, while the company’s leading marine e-commerce website is BoatersWorld.com. Each of the individually branded and marketed websites offers a broad and deep selection of competitively priced products and brings an established brick-and-mortar reputation to the company’s e-commerce platform.

PR Contact:
Andre Brysha, Ritz Interactive, Inc.
Tel: 949-442-0205
Fax: 949-442-0210
E-mail: brysha@ritzinteractive.com