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RITZ INTERACTIVE, INC. ADDS OVER 70,000 NEW ELECTRONICS PRODUCTS TO ONLINE SHOPPING SITES

IRVINE, Calif., Nov. 8, 2006 – E-commerce leader Ritz Interactive has announced the addition of more than 70,000 new products to the Electronics category of its online shopping sites. The new electronics offerings, which include the latest in computers and peripherals, LCD and Plasma TVs, MP3 players, gaming devices and much more, are now available on RitzCamera.com, WolfCamera.com, CameraWorld.com and PhotoAlley.com.

Site visitors can choose from an impressive selection of quality products and accessories from IBM, HP, Microsoft, Sony, Panasonic and other top electronics manufacturers. Along with instant purchasing access of high-tech products, unparalleled convenience and excellent customer service, Ritz Interactive shoppers pay no sales tax and receive the added benefit of great discounts.

“We are pleased to offer our loyal customers this expanded selection of new and exciting products,” said Fred H. Lerner, president and CEO of Ritz Interactive. “Consumers can now look to our sites as one-stop shopping destinations for all of their consumer electronics needs.”

Ritz Interactive websites make finding the right electronics product easy by incorporating the latest search technologies, product selection guides and branded micro sites from leading manufacturers. Visit www.RitzCamera.com, www.WolfCamera.com, www.CameraWorld.com or www.PhotoAlley.com to see the latest special offerings.

About Ritz Interactive, Inc.
Ritz Interactive is an award-winning, specialty online retailer and e-commerce service provider that operates a network of websites offering high quality, branded lifestyle products. Since its inception in Irvine, California in 1999, the company has become a leader in providing a full array of photographic and consumer electronics products as well as a wide range of marine, boating and fishing products, at competitive prices for online shoppers. Ritz Interactive’s leading photo-specialty e-commerce websites are RitzCamera.com and WolfCamera.com, while the company’s leading marine e-commerce website is BoatersWorld.com. Each of the individually branded and marketed websites offers a broad and deep selection of competitively priced products and brings an established brick-and-mortar reputation to the company’s e-commerce platform.

PR Contact:
Andre Brysha, Ritz Interactive, Inc.
Tel: 949-442-0205
Fax: 949-442-0210
E-mail: brysha@ritzinteractive.com