RITZCAMERA.COM NAMED "BEST OF THE WEB" BY INTERNET RETAILER

IRVINE, Calif., Dec. 15, 2004 – RitzCamera.com has been named to Internet Retailer's "Best of the Web – Top 50 Retail Sites" list for 2004. According to the magazine, RitzCamera.com is one of 50 stand-out retailers that are "leading the online retailing industry by raising the performance standard."RitzCamera.com was one of just 13 e-tail sites recognized by Internet Retailer within the "Specialty-Non-apparel" category. Other site categories included: Computers/Electronics/CDs/DVDs; Flowers/Gifts/Jewelry; Food & Drug; Housewares/Home Furnishings; Mass Merchants/Department Stores; and
Specialty/Apparel & Accessories.The "Best of the Web – Top 50 Retail Sites" were selected by Internet Retailer's editors, based on: consultations with the magazine's Editorial Board of Advisers and with industry consultants and analysts; nominations from Internet Retailer readers; and the editors' own experiences in dealing with sites, both professionally and personally throughout the year."Sites like RitzCamera.com are not only doing all they can to improve the online shopping experience, they bring to online shopping features and benefits that just aren't possible in a store or catalog," said Kurt Peters, editor of Internet Retailer.Fred Lerner, president and CEO of Ritz Interactive, Inc. – the Web network that includes RitzCamera.com and other popular e-tail destinations – is quick to point out the recipe for his site's success. "We go the extra mile to ensure that our customers enjoy a totally satisfying online shopping experience," said Lerner. "This means making sure every consumer is thoroughly pleased with RitzCamera.com's products, prices, ease-of- use, convenience and service."In addition to putting a huge selection of quality photographic products and accessories at the user's fingertips, including a wide assortment of digital cameras, RitzCamera.com offers "cyber shoppers" the added benefits of no sales tax and free shipping for orders over $100.About Ritz Interactive, Inc.
Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e- commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com, OuterBanksOutfitters.com and eAngler.com, the Ritz Interactive Web network also includes the content-oriented community portals Photography.com, FishingOnly.com, and BoatingOnly.com. At Ritz Interactive's Big Print Gallery, users can upload their favorite digital images for online display, view images posted by other community members, and rate photos or post commentary – all free of charge. Other Ritz Interactive portals include ShopAtShark.com – the official online shopping site for pro golf legend Greg Norman's classic line of signature apparel and accessories – and InsideSportfishing.com – Web site of the popular "Inside Sportfishing" TV Series broadcast on Fox Sports and the Sportsman Channel. Ritz Interactive's e-commerce sites offer incredible selection, plus the added benefits of a "Low Prices Guarantee," and no sales tax. Shipping is also free (for qualifying orders over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com, OuterBanksOutfitters.com and eAngler.com.

About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine and web site that serve the retailing community. It focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 34,000 subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice weekly to 32,000 opt-in subscribers.