IRVINE, Calif., July 21, 2004 – AllCoastSportfishing.com, one of the Web’s most popular angling community portals, has selected e-commerce leader BoatersWorld.com as its exclusive online retailer. The partnership puts BoatersWorld.com’s enormous selection of fishing and boating products at the fingertips of AllCoastSportfishing.com users.

Now, in addition to accessing AllCoastSportfishing.com’s active bulletin boards, current fishing reports and useful angling resources, visitors to the site will be able to purchase virtually any needed marine item instantly with the click of a mouse. The new AllCoastSportfishing online store, powered by BoatersWorld.com, features more than 30,000 different products for the serious sportsman, including a wide range of reels, rods, combos and fishing accessories.

According to AllCoastSportfishing.com Publisher Don Parent, the addition of a comprehensive online superstore perfectly complements the existing mix of angling information, resources and services available at his site. “We are extremely pleased to be partnering with BoatersWorld.com, one of the most trusted names in the marine industry, to fulfill the equipment needs of AllCoastSportfishing.com members and visitors,” said Parent. “Along with the incredible selection and unparalleled online shopping convenience BoatersWorld.com provides, ‘AllCoasters’ will receive the added benefits of a “Low Prices Guarantee,” no sales tax, and free shipping for qualifying orders over $100.”

Fred Lerner, president and CEO of BoatersWorld.com’s parent company, Ritz Interactive, is equally enthusiastic about serving AllCoastSportfishing.com’s loyal and growing following. “We look forward to providing each and every AllCoastSportfishing.com user with a world-class online shopping experience,” said Lerner. “Consumers will be able to find the fishing and boating products they’re looking for quickly and easily, saving a significant amount of money in the process.”

Along with BoatersWorld.com’s everyday low prices, the new AllCoastSportfishing.com online store will offer special discounts, promotions and manufacturer rebates on many of the marine industry’s latest and greatest products.

About AllCoastSportfishing.com
AllCoastSportfishing.com (www.AllCoastSportfishing.com) was launched in 1994, offering anglers a fun and exciting way for angling enthusiasts worldwide to connect and communicate. Ten years later, the portal has become a world leader in sport fishing information exchange, fostering interaction between thousands of “AllCoasters” living at all points of the compass – from San Diego, California to Sydney, Australia. Anglers rely on AllCoastSportfishing.com to swap ideas, find out where the fish are biting and tap into a myriad of useful angling resources. In addition to serving as an online “meeting” place for anglers all around the globe, Allcoastsportfishing.com now features an online shopping section powered by marine e-commerce leader BoatersWorld.com. The new fishing and boating superstore gives AllCoastSportfishing.com visitors instant purchasing access to more than 30,000 products and accessories.

About Ritz Interactive, Inc.
Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com and OuterBanksOutfitters.com, Ritz Interactive owns and operates a number of comprehensive, content-oriented community portals, including Photography.com, FishingOnly.com, and BoatingOnly.com. At Ritz Interactive’s Big Print Gallery, users can upload their favorite digital images for online display, view images posted by other community members, and rate photos or post commentary – all free of charge. The Ritz Interactive Web network also includes ShopAtShark.com – the official online shopping site for pro golf legend Greg Norman's classic line of signature apparel and accessories. The latest addition to the Ritz Interactive family of sites is InsideSportfishing.com – Web site of the popular “Inside Sportfishing” TV Series broadcast on Fox Sports and the Sportsman Channel. Ritz Interactive’s e-commerce sites offer incredible selection, plus the added benefits of a “Low Prices Guarantee,” and no sales tax. Shipping is also free (for purchases over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com and OuterBanksOutfitters.com.