RITZ INTERACTIVE PROMOTES JOE NARDOLILLI

IRVINE, Calif., July 28, 2004 – Joe Nardolilli has been appointed director of marketing for Ritz Interactive, Inc, the leading e-commerce network that includes such popular online shopping sites as RitzCamera.com, WolfCamera.com and BoatersWorld.com.

Nardolilli will be responsible for overseeing a wide range of marketing-related initiatives; including online and offline promotion of all network sites, business development and affiliate program management. Prior to his promotion, Nardolilli served as Ritz Interactive’s senior marketing manager.

“Joe has been a key member of our management team from the very beginning, said Andre Brysha, vice president and chief marketing officer of Ritz Interactive. “His strong work ethic, experience, creativity and refined organizational skills have contributed significantly to the growth of our company. I am confident that Joe will excel in this new capacity, and continue to play a major role the future expansion and success of Ritz Interactive.”

Nardolilli’s career includes more than 15 years of experience within the photography and technology industries. He joined Irvine, California-based Ritz Interactive (then phobo.com) in November 1999 as the company’s Internet marketing manager.

About Ritz Interactive, Inc.
Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com and OuterBanksOutfitters.com, Ritz Interactive owns and operates a number of comprehensive, content-oriented community portals, including Photography.com, FishingOnly.com, and BoatingOnly.com. At Ritz Interactive’s Big Print Gallery, users can upload their favorite digital images for online display, view images posted by other community members, and rate photos or post commentary – all free of charge. The Ritz Interactive Web network also includes ShopAtShark.com – the official online shopping site for pro golf legend Greg Norman's classic line of signature apparel and accessories. The latest addition to the Ritz Interactive family of sites is InsideSportfishing.com – Web site of the popular “Inside Sportfishing” TV Series broadcast on Fox Sports and the Sportsman Channel. Ritz Interactive’s e-commerce sites offer incredible selection, plus the added benefits of a “Low Prices Guarantee,” and no sales tax. Shipping is also free (for qualifying orders over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com and OuterBanksOutfitters.com.