IRVINE, Calif., Sept. 27, 2004 – Two flagship online shopping sites within the Ritz Interactive e-commerce network – RitzCamera.com and BoatersWorld.com – have received 2004 “Standard of Excellence” WebAwards from the Web Marketing Association. According to the Association, the Ritz Interactive sites were selected by a panel of independent Internet experts from a field of more than 1,300 entries, based on design, navigation, innovation, and usefulness to the target audience.

The award-winning qualities embodied by Ritz Interactive’s sites have not gone unnoticed by the growing number of cyber shoppers nationwide. Recently, Ritz Interactive was ranked number 61 on Internet Retailer magazine’s list of “Top 300” online retailers, based on 2003 sales. Additionally, Ritz Interactive was named one of the 50 fastest-growing technology companies in Orange County by the leading national professional services firm Deloitte & Touche.

“All of this growth and recognition is the result of our ability to consistently provide our customers with a world-class online shopping experience,” said Fred H. Lerner, president and CEO of Ritz Interactive. “Whether consumers are looking for state-of-the-art digital cameras or the latest in boating and fishing equipment, they can expect to find unparalleled selection, low prices, convenience and superior customer service at our sites,” added Lerner.

RitzCamera.com and BoatersWorld.com were launched in 1999, and have since become e-commerce leaders within the photo-specialty and marine-specialty markets, respectively. Besides putting a wide range of products and accessories at the fingertips of online shoppers, both sites offer the added benefits of no sales tax and free shipping for qualifying orders over $100. The award-winning RitzCamera.com and BoatersWorld.com sites are just two of the 23 Web properties that currently compose the Ritz Interactive e-commerce network.

About Ritz Interactive, Inc.
Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com and OuterBanksOutfitters.com, Ritz Interactive owns and operates a number of comprehensive, content-oriented community portals, including Photography.com, FishingOnly.com, BoatingOnly.com and InsideSportfishing.com. At Ritz Interactive’s Big Print Gallery, users can upload their favorite digital images for online display, view images posted by other community members, and rate photos or post commentary – all free of charge. The Ritz Interactive Web network also includes ShopAtShark.com – the official online shopping site for pro golf legend Greg Norman's classic line of signature apparel and accessories. The latest addition to the Ritz Interactive family of sites is eAngler.com, a popular fishing information and online shopping portal now powered by BoatersWorld.com. Ritz Interactive’s e-commerce sites offer incredible selection, plus the added benefits of a “Low Prices Guarantee,” and no sales tax. Shipping is also free (for qualifying orders over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com and OuterBanksOutfitters.com.