IRVINE, Calif., Aug. 10, 2004 – E-commerce network Ritz Interactive has been named to Deloitte's prestigious Technology Fast 50 Program for Orange County, a ranking of the 50 fastest growing technology companies in the area by Deloitte & Touche LLP, one of the nation’s leading professional services firms. Scheduled to be announced October 4, Technology Fast 50 rankings are based on the percentage of growth in fiscal year revenues over five years, from 1999–2003.

Ritz Interactive President and CEO Fred H. Lerner credits strong branding, unparalleled selection and convenience, and world-class customer service with the Irvine-based company’s fast growth over the past five years. “The steady growth in popularity of our 19 online shopping sites, including RitzCamera.com, WolfCamera.com, BoatersWorld.com, and ShopAtShark.com, reflects that we are consistently meeting or exceeding the expectations of our customers, said Lerner. “More and more shoppers are discovering they can find whatever they need quickly and easily at our sites, purchase these items with a click of the mouse, and save a considerable amount of money in the process,” Lerner added.

To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in 1999 and $1,000,000 in 2003, must be public or private companies headquartered in North America, and be a "technology company" defined as owning proprietary technology that contributes to a significant portion of the company's operating revenues (using other companies' technology in a unique way does not qualify); and/or devoting a significant proportion of revenues to research and development of technology.

“The Deloitte Orange County Technology Fast 50 companies have shown the strength, vision and temerity to succeed despite a very challenging technology environment,” said Mark Miskinis, Deloitte partner, Technology, Media & Telecommunications practice, Costa Mesa. “We applaud the successes of Ritz Interactive and acknowledge their place as one of the very few to accomplish such a fast growth rate over the past five years.”

Winners of the 19 regional Technology Fast 50 programs in the United States and Canada are automatically entered in the Deloitte Technology Fast 500 program, which ranks North America’s top 500 fastest growing technology companies. For more information on the Deloitte Fast 50 or Fast 500 programs, visit www.fast500.com.

About Ritz Interactive, Inc.
Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com and OuterBanksOutfitters.com, Ritz Interactive owns and operates a number of comprehensive, content-oriented community portals, including Photography.com, FishingOnly.com, and BoatingOnly.com. At Ritz Interactive’s Big Print Gallery, users can upload their favorite digital images for online display, view images posted by other community members, and rate photos or post commentary – all free of charge. The Ritz Interactive Web network also includes ShopAtShark.com – the official online shopping site for pro golf legend Greg Norman's classic line of signature apparel and accessories. The latest addition to the Ritz Interactive family of sites is InsideSportfishing.com – Web site of the popular “Inside Sportfishing” TV Series broadcast on Fox Sports and the Sportsman Channel. Ritz Interactive’s e-commerce sites offer incredible selection, plus the added benefits of a “Low Prices Guarantee,” and no sales tax. Shipping is also free (for qualifying orders over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com and OuterBanksOutfitters.com.