IRVINE, Calif., Mar. 3, 2005 – Fred H. Lerner, president and CEO of Ritz Interactive – the e-commerce network that includes RitzCamera.com, WolfCamera.com and other leading online shopping sites – was elected president of the Photo Marketing Association International at the recent PMA 2005 Annual Convention and Trade Show in Orlando, Florida.

Lerner's advancement from president-elect was automatic under the PMA constitution and bylaws. Prior to holding the position of president-elect in 2004-2005, Lerner served as the Association's vice president as well as treasurer.

"It is an honor and a privilege to serve as the president of such a prestigious and long- standing organization as the Photo Marketing Association," said Lerner. I look forward to improving upon the services and resources available to existing members, to expanding the scope of the Association worldwide, and to better meeting the overall needs of our rapidly growing and changing industry."

About PMA
For 80 years, PMA has served as an international trade association for the changing needs of the expanding photo imaging industry with more than 20,000 members in 100-plus countries, headquarted in Jackson, Mich. In addition to the United States, there are membership offices in the United Kingdom, Germany, Canada, Australia, Brazil, New Zealand, Italy, France, Czech Republic and Russia. PMA membership is open to any firm doing a substantial portion of its business in photo imaging retailing, processing (digital and silver halide) or service work. Cooperating memberships are held by firms that manufacture or distribute products or services for the imaging industry. PMA provides more than 100 services to its members, and holds the world's largest annual photo imaging trade show, typically drawing well over 700 exhibitors and approximately 25,000 to 30,000 attendees.

About Ritz Interactive, Inc.
Ritz Interactive is an award winning online retailer of branded high quality lifestyle products. Since its inception in Irvine, CA in 1999, the company has become a leader in providing a full array of photographic products, digital cameras and high quality marine boating and fishing products at competitive prices for online shoppers. The network's leading photo-specialty e-commerce websites are RitzCamera.com and WolfCamera.com, while the leading marine e-commerce website is BoatersWorld.com. Each of the individually branded and marketed websites provides a broad and deep selection of high quality products and brings established brick and mortar reputations to Ritz Interactive's e-commerce platform.

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