Ritz Interactive Acquires Major Online Fishing Portal - eAngler.com

IRVINE, Calif., Aug. 17, 2004 - E-commerce leader Ritz Interactive, Inc. has acquired eAngler.com, one of its largest and oldest competitors in the marine-specialty online shopping space. This marks the tenth announcement of a key acquisition or newly-formed strategic relationship by the rapidly expanding Ritz Interactive Web network within the last three years.

Now powered by Ritz Interactive's flagship marine superstore BoatersWorld.com, eAngler will offer users exciting new features, a comprehensive archive of useful angling articles, and instant purchasing access to more than 30,000 state-of-the-art fishing and boating products. Online shoppers at the new and improved eAngler site will also receive the added benefits of no sales tax, and free shipping for qualifying orders over $100.

"The addition of eAngler to our growing family of 'lifestyle' sites further solidifies Ritz Interactive's position as one of the nation's top online retailers," said the company's president and CEO, Fred H. Lerner. "This acquisition will also make our unparalleled selection of marine equipment, low prices and award-winning customer service available to an even greater number of anglers and boaters worldwide," Lerner added.

The incorporation of eAngler.com into Ritz Interactive's Web network complements the company's existing line-up of popular sites dedicated to on-the-water enthusiasts, including: BoatersWorld.com, OuterBanksOutfitters.com, FishingOnly.com, InsideSportfishing.com and BoatingOnly.com. The company also owns and operates many of the Web's premier photo-specialty destinations, such as RitzCamera.com, WolfCamera.com, CameraWorld.com and PhotoAlley.com. Ritz Interactive has moved into the world of golf as well with its property ShopAtShark.com - the official online shopping site for legendary golfer Greg Norman's signature collection of apparel and accessories.

All of this growth has resulted in impressive sales increases for Ritz Interactive. The company was recently ranked number 61 on Internet Retailer's "Top 300" list of the Web's largest e-tailers (based on 2003 annual sales). Ritz Interactive has also been named one of the 50 fastest growing technology companies in Orange County by leading national professional firm, Deloitte & Touche LLP.

About Ritz Interactive, Inc.
Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com and OuterBanksOutfitters.com, Ritz Interactive owns and operates a number of comprehensive, content-oriented community portals, including Photography.com, FishingOnly.com, BoatingOnly.com and InsideSportfishing.com. At Ritz Interactive’s Big Print Gallery, users can upload their favorite digital images for online display, view images posted by other community members, and rate photos or post commentary – all free of charge. The Ritz Interactive Web network also includes ShopAtShark.com – the official online shopping site for pro golf legend Greg Norman's classic line of signature apparel and accessories. The latest addition to the Ritz Interactive family of sites is eAngler.com, a popular fishing information and online shopping portal now powered by BoatersWorld.com. Ritz Interactive’s e-commerce sites offer incredible selection, plus the added benefits of a “Low Prices Guarantee,” and no sales tax. Shipping is also free (for qualifying orders over $100) at RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, BoatersWorld.com and OuterBanksOutfitters.com.